For the website that features books I've written and/or illustrated, a light-hearted trademark called TharSheBlowsBooks was developed. The icon alone, as well as horizontal and vertical versions were created for different applications.
The basic concept came fairly quickly - making the spray of a whale into the shape of a book. Various whale types and book treatments were explored.  Because most of the books are for children, the final version is simple and playful.

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