San Diego Zoo
The San Diego Zoo commemorated its centennial by hosting a community celebration in Balboa Park. Using the centennial logo in various guises, the zoo's creative staff, under the direction of Kambiz Mehrafshani, created a fun, coherent look that enhanced the festive nature of the occasion.
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Signage throughout the event featured the logo in various ways, in full-color and single-color variations, full-view and cropped.
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/029c85170552e49e0c812cf4_rw_600.jpg?h=ef109032afb5e68777dd2cef38924652)
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/cda4a0d2d366fa990c57a132_rw_600.jpg?h=44fa73c4571d268b9a21a2d458d67316)
A crafts area set up for kids provided the materials to turn the lion head from the logo into a paper bag puppet.
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/531c390b083b7250c56498e0_rw_600.jpg?h=f3371bef9d249bc53f8a03dac963b969)
Decorations in eating areas included ceramic balls with the lion head.
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/33ec7c6edcec0fe8383f36fb_rw_600.jpg?h=9e60afb1c619dfb5f428c3219da8e9d1)
A variation of the logo was created for the San Diego History Center in Balboa Park which presented "The Lore Behind the Roar!" exhibition.
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/6da220632b9e6a63805c8470_rw_600.jpg?h=9d8f1e08c4be659a316babe26d656edc)
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/ba2ffc19cc409f0fc84bb897_rw_600.jpg?h=f6cf8a391969163918c25a66acc3d7c1)
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/22b5e06c1c2829fd98427184_rw_600.jpg?h=5cddcff1a84d16931a4f10a48f853891)
Marquees, hang tags, clothing, bags, cloisonné pins and other merchandise featured the logo in a consistent way.
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/761b6e570c6a36cfc6b32794_rw_600.jpg?h=bffe261a0ac8c94e29c6c8adb49eeee4)
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/8d6b8fcac319b43337df7391_rw_600.jpg?h=f9d3d73f951b80b450dc4019b541adf6)
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/67ac08189abaec26785f265b_rw_600.jpg?h=5a5fce715030ff653fc0390fab7f0b88)
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The event concluded with a free musical performance that featured a full orchestra, vocalists, dancers and giant animal puppets.
![](https://cdn.myportfolio.com/aa885a211e6f7cca0115b7f146d2fbd5/962745a5164d4459e72b1ddb_rw_600.jpg?h=d2b06f5ea84f9b3042a65e4ca2520ca0)